About Us

The house

Florence 1932 – Fondation of Maison Flora Lastraioli Couture Lingerie
Close your eyes.. Think about the movement of slow hands, feel the swishing of silk caressing your body… Now open your eyes. We are in the heart of Florence, inside a laboratory-atelier that has been part of this world since 1932, building a unique reputation in textile handicraft. An ancient art that brings back memories of the small artisan workshops of old, examples of a life of work based on an indisputable value: the practical knowledge of a know-how and culture handed down from father to son, the creation of unique models that would last in time.


Flora Lastraioli firm manufactures lingerie with particular care to individual, luxury handcrafted products and has dressed royalty and well healed women worldwide for 150 years. The house’s trademark is the application of delicate embroidery to their garments an ancient family passion. Beginning in the early 19th century great-grandmother Amelia was the official embroider at the court of Leopoldo II, Grand Duke of Tuscany, women of the family shared techniques and knowledge enabling the foundations of the company. Founded in 1932 by Flora Frosali Lastraioli, they conquered the Italian market with their product, being part of several luxury shops in all most important cities.
Flora Lastraioli 1980

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